Though most Westerners would undoubtedly reject the idea, there is a conception at the political level in many non-Western countries, notably China, that the role of propaganda in the West is just as important as anywhere else. It is just very subtle, and much more successful.
But is this idea really so ridiculous? Certainly, Western media lack many of the characteristics that we associate with propaganda. (Just to be clear, in China propaganda is not a negatively loaded word.) By contrast, the West has a free press that is not controlled by any one centralized power or strict ideology. There is unhindered discussion and debate. But there are, many will argue, many strong consensuses, as well as a desire to conform to political correctness. Does this, without us noticing, mean that media installs us with biases and presuppositions?